Find Boni
Interactive brand campaign using AR and character design for Love, Bonito.
‘Find Boni’ is a brand campaign inspired by the philosophy and vision of Love, Bonito, a local fashion brand based in Singapore. Rooted in the brand’s core mission—to provide the perfect fit for Asian women—the campaign features four uniquely designed characters, each representing different types of Asian women, styled using the brand’s color palette. These characters are crafted to interact not only with one another but also with users, creating an engaging and personalized brand experience.
Interactive elements such as AR filters and TikTok filters were developed to help users discover the character they most identify with, fostering a stronger emotional connection with the brand. The result is an immersive, user-centric campaign that visually extends the brand identity and encourages active participation.
