BAYBEATS - Beyond Dimension

BRANDING AR GRAPHIC DESIGN CHARACTER DESIGN

Music festival design for Baybeats-Beyond Dimension, focusing on festival character design, AR experiences, and visual design.

Baybeats—Beyond Dimension marks the bold rebranding of Singapore’s largest free alternative music festival in 2025, aiming to rejuvenate the event and forge deeper connections with its diverse audience. Drawing inspiration from an apocalyptic narrative, the reimagined festival envisions a great devil from another time and universe who is irresistibly lured to Earth by the sounds of Baybeats. Harnessing his powers, he summons anomalies from alternate dimensions to amplify the music across Singapore’s iconic Esplanade, ensnaring everyone in a dreamlike state of pure liberation. The result is a collective escape from daily concerns, allowing festivalgoers to immerse themselves in a world of intense joy and exuberant fun.

Product
Baybeats 2025 Rebranding & Festival Experience
Skills
Branding, Narrative Design
Visual Design
Event Design
UX/UI Design
Creative Direction
My role
Design lead
Timeline
Aug 2024 - December 2024
Team
Roan Kristofer
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